The Techniques of Presenting Marketing Research Information With Stunning Impact

Expected Learning Outcomes:

• Understand what the audience want from a marketing research study
• Understand your audience and how to customise yourpresentations and reports to meet varying needs
• The difference between presenting data and presenting interpretation & consultation
• The techniques of presenting data and analysis into actionableinformation
• The deadly sins of presentation
• The tips of presenting marketing research information
• Usage of body language and voice to enhance message delivery during presentation
• Video tapes and immediate playback to maximise learning
• 360 degree feedback
• Powerful 30 measurement presentation style evaluation system

Who should attend?
Market researchers, Marketing department, Human Resource Department, Customer Service Department

Duration of Course – 2 Days

Detail Course Outline

Day 1

• Understanding your audience and research needs
• Presentation charts preparation – what and what not to
  include in your PowerPoint presentation slides
• Report writing preparation - what and what not to include in your report
• Creating impact right from the beginning
• The deadly sins of presentation and report writing
• Useful tips to present market research data and writing research reports
• The power of "elevator story"
• Usage of body language and voice to enhance message delivery

Day 2

• Practical presentation workshops
• 15 minutes individual presentation
• Video taping with immediate playback
• 360 degree feedback
• aO2 30 attributes evaluation form to rate the performance of presenter

For more information, please contact info@ao2consulting.com